HomenewsBpoWhat should my business post on social media?

What should my business post on social media?

What should my business post on social media

Have you found yourself sitting and staring on your computer or phone for hours without any idea of what to post on your business social media page?

You are not alone, a lot of business owners are in the same situation and find themselves in this awkward situation of “I have no idea what to post” almost every day.

As a business, be it a start-up or an existing business, it is important to engage your audience every day and as such you will need to post daily.

Social media is a free advertising platform and as such you need to utilize it every day, after all, your business exists because of your customers.

Remember that if your social media post and content has nothing to do with your business, then its a waste of time.

So back to the question of what to post.

For a moment think about;

What your audience are struggling with at the moment?
What my audience’ biggest problem points?
What are some of the questions they might have? Often FAQs
What does the audience want you to ask them?
What are the audience’ goals, hopes, and dreams?

You can either purchase our social media content calendar so you do not have to go through the pain of not knowing what to post. Or you can simply follow the below simple guide in order to engage your audience:

  • Answer your audience top Questions: By doing so you will drive engagement and your audience will understand your business and products better. Whilst answering these top questions, it is important to ask then to throw-in more questions on areas they are no so clear about. mention them when answering their questions.
  • Invite them for your Webinars, group, etc: If your business is into webinars, groups, etc use the opportunity to invite your audience about them. You can also make it free for a few loyal audience members (e.g Top Fans) if possible every week. This can encourage more audience to become loyal to your business.
  • Share your journey: Let your audience know how you started as a business and ended up in the journey you are in today. Let them know the goal of your business and how it will help them achieve theirs as well.
  • Create a screen recording: When text content becomes repetitive and boring, create a screen recording that teaches your audience something new.
  • Educate: Teach a simple proven process that will help your audience get from one point to another. This must be related to your business content or product. Ask them their views and encourage them to try it and post the result as a comment beneath your post.
  • Bust the Myths: The social media is also your opportunity platform to bust some common myths your audience have about your product, services, or concept. Encourage them to post some other myths they have so you can address them.
  • Overcomer story: Share your story about how you overcame something that once held you back. Ask your audience to share theirs in the comment section.
  • Ask your Audience some fun questions: Have fun with your audience. ask them fun and mind-boggling questions. this will drive engagement. Send emoji, GIF and text responses to their comments whilst mentioning them.
  • And many more. This is literally endless.

What is your favourite way to come up with content, let us know in the comments section below:

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