- November 2, 2021
- Posted by: admin
- Categories: Bpo, Digital Marketing
As social media provides the opportunity for more people to share more information on a constantly growing number of topics, video marketing is becoming a powerful tactic for sharing information. For one thing, video tends to stand out among the clutter of links and articles that are most often shared and you can make a high-quality video on a relatively small budget. People looking for information on the Web in general, are looking for a quick find—so visuals, such as videos and infographics can trump a long article in best reaching this audience.
Know your audience. You need to know and understand who you are talking to, to do so, you will need information that ranges from demographics [age, gender, nationality etc.] to preferences or personal interests, values, likes and dislikes. You might find it hard to believe but even online behaviour plays an important role here! With this knowledge, you will be able to plan ahead and create fully – tailored, promotional marketing videos that engages current viewers and potential customers.
Plan the shoot. Plan ahead the style of the shoot. What props will be needed for the shoot, what will be the location? What do you want to be the audience’s takeaway? Plan this out ahead of time and you will save time and resources during the actual shoot.
Script, but don’t over script. To Make the video conversational. Know your target audience and speak to their needs and interest. Give them valuable content. Some may disagree, but from my experience, what has worked best is to outline the points of discussion. Prepare and practice what you will say beforehand, then speak to the points without actually reading the script. You Remember, you can always use the magic of editing.
Production value can make or break a video. To avoid “shaky camera syndrome”, use the tripod to avoid that. Also, take some test shots to check lighting. You may want to block the sunlight coming through the windows to avoid looking washed out or add additional lighting. You can make interesting effects with shadows to create an interesting background and using a wireless mic will capture the best sound for an interview type of video. We recommend using a professional to edit your video for the best results.
Consider using a musical score. Keeping your content interesting and informative to the audience is helpful, but you will be surprised how adding a musical score to the background of an interview clip can give the audio more depth and appeal.
Be aware of your surroundings. If shooting the video in your office or conference room, be sure to “stage the area”. Clear off the desk of messy papers, staplers, etc., and be conscious of the overall look of the shot. Again, review test shots and rearrange as necessary.
Keep it short. Be mindful of the attention span of the online hunter of information. We recommend editing to a 2–3-minute length for posting to the Web. 3-5 minutes will work for more specific uses, such as information requested by particular clients.
Repurpose your videos. Be creative with using video to market your company. A video proposal can make a deeper impact than a standalone document. You can shoot a general video and break it down into segments (for example by service sector or industry topic) and embed sections in presentation files to use for proposals, a kickoff meeting introduction, blog posts, or embedding in your Web site.
Share! Most importantly, set up a company YouTube channel to store your videos. Also, share your videos via social media. Another idea is to use QR codes to link your videos to your business cards or other print collateral.
Have fun. From first-hand experience, being on video can be uncomfortable at first, but keep in mind that your comfort level and personality will come across on video. Loosen up, have fun with it and focus on giving your audience an impression they will remember and share.
